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Embedded creativity: structural interconnections between materiality, visuality, and agency in everyday perceptual settings

    Ilya INISHEV Affiliation

Abstract

The goal of the article is to examine how some material surfaces contribute to the social consequentiality of the everyday visual experience, generating, transmitting and disseminating nonverbal social meanings, making up bulk of contemporary world’s communicative practices, even its very social fabric.


Unlike most of the current – otherwise enormously productive – theoretical initiatives making the social functions of material objects and surfaces the main focus of their social-theoretical inquiry, an approach proposed in this article lays emphasis on some formal structural correlations between the modes of materiality of visually perceived phenomena and the behavioural and emotional opportunities for perceiving subjects. I propose the notion of “generative surface” as the most semantically dense and socially consequential type of visual materiality – a sort of perceivable surfaces that, in contrast to mere physical ones, constitute meaningful material settings substantially influencing our creative capacities within everyday experiences.


Santrauka


Straipsnio tikslas – išnagrinėti, kaip tam tikri materialūs paviršiai daro įtaką socialiniam kasdienės vizualinės patirties konsekventumui, generuojant, perduodant ir skleidžiant neverbalines socialines reikšmes, pabrėžus komunikacinių šiuolaikinio pasaulio praktikų svarbą, net pačią socialinę struktūrą.


Skirtingai nei daugelis dabartinių – kitų ypač produktyvių – teorinių iniciatyvų, kurios pagrindinį dėmesį skiria materialių objektų ir paviršių socialinių funkcijų socialiniam-teoriniam tyrimui, šiame straipsnyje pateikiamas požiūris išryškina tam tikras formalias struktūrines koreliacijas tarp vizualiojo suvokiamų fenomenų materialumo pobūdžio bei tarp elgesio ir emocinių galimybių suvokti subjektus. Aš siūlau „generatyvinio paviršiaus“ sąvoką kaip semantine prasme giliausią ir socialine prasme logišką vizualinio materialumo tipą – suvokiamų paviršių rūšį, kuri, skirtingai nei vien fiziniai paviršiai, steigia reikšmingą materialią aplinką, turinčią esminę įtaką mūsų kūrybiniams gebėjimams kasdienėse patirtyse.


Reikšminiai žodžiai: dalyvavimas, kūrybiškumas, materialumas, reikšmės kūrimas, medialumas, performatyvumas.

Keyword : agency, creativity, materiality, meaning-making, mediality, performativity

How to Cite
INISHEV, I. (2018). Embedded creativity: structural interconnections between materiality, visuality, and agency in everyday perceptual settings. Creativity Studies, 11(1), 70-84. https://doi.org/10.3846/cs.2018.541
Published
Apr 20, 2018
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This work is licensed under a Creative Commons Attribution 4.0 International License.

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