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Determining the purposefulness of new services on the grounds of the results of quantitative analysis

    Rolandas Drejeris Affiliation
    ; Juozas Bivainis Affiliation
    ; Živilė Tunčikienė Affiliation
    ; Eglė Drejerienė Affiliation

Abstract

The goal of the present article is to propose a methodology for substantiating the purposefulness of new service development reasoned by the results of a quantitative analysis of the current situation. The core of determining the purposefulness of new service development is assessing and comparing two trends of service business development: new service implementation and the main alternative of this process – the expansion of the scope of the current services. The paper demonstrates how the authors consolidate, annotate and critique available research on some logical aspects of new service development in order to find more objective quantitative decisions. The study provides the methodology (process model) of determining the purposefulness of new service development. A new attitude is evidenced by discovering quantitative assessment according to different sets of criteria. The paper also improves the comprehension of the complex process of new service implementation – proves the necessity of the first step, i.e. the determination of the purposefulness of a new service, which is often missed by authors. Appropriate solutions, according to the results of the suggested quantitative analysis, would increase the objectivity of assessment and the probability of successful new services.


First published online: 11 Jul 2013

Keyword : service business, purposefulness, new service, development, process model, quantitative analysis

How to Cite
Drejeris, R., Bivainis, J., Tunčikienė, Živilė, & Drejerienė, E. (2013). Determining the purposefulness of new services on the grounds of the results of quantitative analysis. Journal of Business Economics and Management, 14(4), 791-805. https://doi.org/10.3846/16111699.2013.772917
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Sep 23, 2013
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This work is licensed under a Creative Commons Attribution 4.0 International License.