Vol 18 No 1 (2017)

Published: 2017-02-05

Articles

Fuzzy extension of the CODAS method for multi-criteria market segment evaluation

Mehdi KESHAVARZ GHORABAEE, Maghsoud AMIRI, Edmundas Kazimieras ZAVADSKAS, Reyhaneh HOOSHMAND, Jurgita ANTUCHEVIČIENĖ5
Abstract 11 | PDF Downloads 5 | DOI https://doi.org/10.3846/16111699.2016.1278559

Page 1-19

Page 20-34

Influence of sensory stimuli on brand experience, brand equity and purchase intention

António C. MOREIRA, Nuno FORTES, Ramiro SANTIAGO
Abstract 10 | PDF Downloads 24 | DOI https://doi.org/10.3846/16111699.2016.1252793

Page 68-83

Page 84-99

Cultural antecedents to the normative, affective, and cognitive effects of domestic versus foreign purchase behavior

Suzanne L. CONNER, James REARDON, Chip MILLER, Laura SALCIUVIENE, Vilte AURUSKEVICIENE
Abstract 2 | PDF Downloads 1 | DOI https://doi.org/10.3846/16111699.2016.1220975

Page 100-115

Page 131-145

Corrigenda

Errata

Erratum

Sonia Baños-Caballero, Peddro J. García-Teruel, Pedro Martínez-Solano
Abstract 1 | PDF Downloads 0 | DOI https://doi.org/10.3846/16111699.2017.1278645

Page 181