Share:


Reputation system of C2C e-commerce, buying interest and trust

    Linda Kusuma   Affiliation
    ; Sri Rejeki   Affiliation
    ; Robiyanto Robiyanto   Affiliation
    ; Lala Irviana Affiliation

Abstract

One form of the development of technology and internet users in Indonesia is the merge of various C2C (Customers to Customers) e-commerce on the marketplace. Bukalapak is one of the examples. This research presents the effects of reputation systems on trust, trust in buying interest, and reputation systems on Bukalapak customers’ buying interests. A total of 120 respondents participated and the data were analyzed using structural equation modeling with Amos 20 software. The results show that the reputation system has a higher direct impact compared to the impacts mediated by trust. Therefore, in an effort to increase the buying interest, the sellers should increase their reputation in the reputation system represented in the list of feedback, review, and the badge level in Bukalapak. To marketplace providers, in this case, Bukalapak, there is still a need to increase the customers’ trust. Although it is significant, however, it has low impacts both directly and indirectly.

Keyword : C2C marketplace, reputation systems, trust, buying interest, Bukalapak

How to Cite
Kusuma, L., Rejeki, S., Robiyanto, R., & Irviana, L. (2020). Reputation system of C2C e-commerce, buying interest and trust. Business: Theory and Practice, 21(1), 314-321. https://doi.org/10.3846/btp.2020.11559
Published in Issue
Apr 24, 2020
Abstract Views
145
PDF Downloads
94
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

References

Chen, R., Zheng, Y., Xu, W., Liu, M., & Wang, J. (2018). Secondhand seller reputation in online markets: A text analytics framework. Decision Support Systems, 108, 96–106. https://doi.org/10.1016/j.dss.2018.02.008

Dhanapal, S., Vashu, D., & Subramaniam, T. (2015). Perceptions on the challenges of online purchasing: a study from “babyboomers”, generation “X” and generation “Y” point of views. Contaduría y Administración, 60, 107–132. https://doi.org/10.1016/j.cya.2015.08.003

Grabner-Kraeuter, S. (2002). The role of consumers’ trust in online-shopping. Journal of Business Ethics, 39(1/2), 43–50. https://doi.org/10.1023/A:1016323815802

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2009). Multivariate data analysis (7 ed.). Pearson.

Jones, K., & Leonard, L. N. K. (2008). Trust in consumer-to consumer electronic commerce. Information & Management, 45(2), 88–95. https://doi.org/10.1016/j.im.2007.12.002

Jøsang, A. (2007). Trust and reputation systems. Lecture Notes in Computer Science, 209–245. https://doi.org/10.1007/978-3-540-74810-6_8

Juntiwasarakij, S. (2018). Framing emerging behaviors influenced by internet celebrity. Kasetsart Journal of Social Sciences, 39(3), 550–555. https://doi.org/10.1016/j.kjss.2018.06.014

Li, M., Wei, K.-K., Tayi, G. K., & Tan, C.-H. (2016). The moderating role of information load on online product presentation. Information & Management, 53(4), 467–480. https://doi.org/10.1016/j.im.2015.11.002

Luo, J., Ba, S., & Zhan, H. (2012). The effectiveness of online shopping characteristics and well-designed websites on satisfaction. MIS Quarterly, 36(4), 1131–1144. https://doi.org/10.2307/41703501

Mohmed, A. S. I., Azizan, N. B., & Jali, M. Z. (2013). The Impact of trust and past experience on intention to purchase in e-commerce. International Journal of Engineering Research and Development, 7(10), 28–35. http://www.ijerd.com/paper/vol7-issue10/D07010028035.pdf

Schoorman, F. D., Mayer, R. C., & Davis, J. H. (2007). An integrative model of organizational trust: past, present, and future. Academy of Management Review, 32(2), 344–354. https://doi.org/10.5465/amr.2007.24348410

Setyawan, A., Susila, I., & Anindita, S. (2019). Influence of power asymmetry, commitment and trust on SME retailers’ performance. Business: Theory and Practice, 20, 216–223. https://doi.org/10.3846/btp.2019.21

Sinha, P., & Singh, S. (2017). Comparing risks and benefits for value enhancement of online purchase. Gadjah Mada International Journal of Business, 19(3), 307–327. https://doi.org/10.22146/gamaijb.10512

Sriram, K. V., Phouzder, K., Mathew, A. O., & Hungund, S. (2019). Does e-marketing mix influence brand loyalty and popularity of e-commerce websites? ABAC Journal, 39(2), 64–81. http://www.assumptionjournal.au.edu/index.php/abacjournal/article/view/3958

Tadelis, S. (2016). Reputation and feedback systems in online platform markets. http://faculty.haas.berkeley.edu/stadelis/Annual_Review_Tadelis.pdf

Tassawa, C. (2019). Factors influencing Facebook page post’ likes, shares, and comments in sport marketing. ABAC Journal, 39(3), 56–69. http://www.assumptionjournal.au.edu/index.php/abacjournal/article/download/4201/2485

Thompson, S., & Haynes, M. (2017). The value of online seller reputation: evidence from a price comparison site. Managerial and Decision Economics, 38(3), 302–313. https://doi.org/10.1002/mde.2777

Ye, Q., Xu, M., Kiang, M., Wu, W., & Sun, F. (2013). In-Depth analysis of the seller reputation and price premium relationship a comparison between ebay US and Taobao China. Journal of Electronic Commerce Research, 14(1). http://www.jecr.org/sites/default/files/In-Depth%20Analysis%20of%20the%20Seller%20Reputation%20and%20Price%20Premium%20Relationship%20%20A%20Comparison%20between%20Ebay%20US%20and%20Taobao%20China.pdf

Zou, T. (2018). Online impulse buying behavior amongst under-graduate students in Tianjin, The People’s Republic of China. ABAC Journal, 38(2), 94–113. http://www.assumptionjournalau.edu/index.php/abacjournal/article/view/3574/2183