How attitudes, vision and ability to capture opportunities affect startups’ business creativity

    Pedro Palos-Sanchez   Affiliation
    ; José Ramón Saura   Affiliation
    ; Antonio Grilo   Affiliation
    ; Rafael Robina Ramirez   Affiliation


This article examines the main factors that affect creativity in startups and how these factors influence entrepreneurial initiative strategies. Fifty individuals from the Extremadura region, Spain, participated in an online questionnaire in 2018 and 2019. SmartPLS was used to create a model of the interactions between variables. The results obtained have important theoretical and practical implications as they add new findings to the current literature on the role played by different factors in the creativity processes used by startups. The model has a strong predictive power (R2 = 42.7%). This work describes internal factors such as the improvement in intellectual and attitudinal skills for identifying business opportunities as a preliminary step to taking creative business decisions, as well as shaping the future by coordinating potential efforts and actions.


Šiame straipsnyje nagrinėjami pagrindiniai veiksniai, darantys įtaką startuolių kūrybiškumui ir prisidedantys prie antrepreneriškų iniciatyvinių strategijų. Penkiasdešimt žmonių iš Ekstramadūros regiono (Ispanija) 2018–2019 m. dalyvavo internetinėje apklausoje. Kintamųjų sąveikos modeliui sukurti buvo naudojamasi SmartPLS kompiuterine programa. Gauti rezultatai yra svarbūs teoriškai ir praktiškai, nes naujausioje literatūroje jie papildė naujus atradimus apie tai, kokį vaidmenį įvairūs veiksniai atliko startuolių kūrybiškumo procesuose. Modeliui būdinga stipri prognostinė galia (R2 = 42,7 %). Šiame straipsnyje aprašomi vidiniai veiksniai, tokie kaip intelektiniai ir su požiūriu susiję gebėjimai, kuriuos pasitelkiant, verslo galimybės nustatomos kaip parengiamasis žingsnis prieš priimant kūrybinius verslo sprendimus, taip pat sudarant palankias sąlygas ateityje derinant galimas pastangas ir veiksmus.

Reikšminiai žodžiai: kūrybiškumas, antreprenerystė, mažiausiųjų dalinių kvadratų struktūrinių lygčių modeliavimas, startuolių verslas.

Keyword : creativity, entrepreneurship, partial least squares structural equation modeling, startup business

How to Cite
Palos-Sanchez, P., Saura, J. R., Grilo, A., & Robina Ramirez, R. (2020). How attitudes, vision and ability to capture opportunities affect startups’ business creativity. Creativity Studies, 13(2), 387-405.
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Jun 19, 2020
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This work is licensed under a Creative Commons Attribution 4.0 International License.


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