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A work of art in the space of network culture: creativity as bricolage

    Aynur Safina   Affiliation
    ; Liliana Gaynullina   Affiliation
    ; Ekaterina Cherepanova   Affiliation

Abstract

The development of modern informational-communication technologies has led to the occurrence of the new unique sociocultural phenomenon – a network culture, with irony as the dominating rhetoric. In the space of network culture, under digital technologies, the forms, types, and functions of art, and creativity in general, change. The paper states that communication becomes the main function of art, while a work of art more and more becomes an object of communication. The authors propose to broaden the volume of creativity conception, going beyond the classical interpretation towards a broader understanding of this phenomenon, namely, creativity as bricolage. The methodological basis of the bricolage model of creativity, relevant for the new media art, is the concept of “bricolage” developed by Claude Lévi-Strauss.


Santrauka


Tobulėjant moderniosioms informacijos ir komunikacijos technologijoms, atsirado naujas unikalus sociokultūrinis reiškinys – tinklo kultūra, kur vyraujanti retorika yra ironija. Tinklo kultūros erdvėje skaitmeninių technologijų sąlygomis keičiasi meno formos, rūšys ir funkcijos bei kūrybiškumas apskritai. Straipsnyje teigiama, kad komunikacija tampa pagrindine meno funkcija, o meno kūrinys – kuo toliau, tuo labiau virsta komunikacijos objektu. Autoriai siūlo išplėsti kūrybiškumo koncepcijos apimtį, peržengiant klasikinę interpretaciją, siekiant platesnio šio reiškinio supratimo, o būtent kūrybiškumo kaip brikoliažo. Kūrybiškumo brikoliažo modelio metodologinis pagrindas, aktualus naujųjų medijų menui, tai „brikoliažo“ koncepcija, išplėtota Claude’o Lévi-Strausso.


Reikšminiai žodžiai: brikoliažas, komunikacija, kūryba, ironija, tinkle kultūra, naujųjų medijų menas.

Keyword : bricolage, communication, creation, irony, network culture, new media art

How to Cite
Safina, A. ., Gaynullina, L. ., & Cherepanova, E. . (2020). A work of art in the space of network culture: creativity as bricolage. Creativity Studies, 13(2), 257-269. https://doi.org/10.3846/cs.2020.12264
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May 4, 2020
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