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The content and role of intrinsic motivation in creative work: the importance of seeking “enjoyment”

    Chairin An Affiliation

Abstract

The present paper assesses the “content” and “role” of intrinsic motivation during the creative production process. Based on semi-structured interviews with 16 light-entertainment television producers-directors in South Korea, it was observed that intrinsic motivation towards creative work included a desire to maintain enjoyment from such activities. Enjoyment was classified into two types: enjoyment based on job expectations and enjoyment based on the actualization of individual creative ambitions. Additionally, intrinsic motivation tended to provide a strong buffer against unfavourable working conditions that resulted from market principles (viewership ratings), economic stability, and work-life balance. Overall, the present results suggest that creative workers’ tendencies to endure various undesirable working conditions are based on a strong intrinsic motivation to maintain enjoyment from their career.


Santrauka


Šiame straipsnyje įvertinamas vidinės motyvacijos „turinys“ ir „vaidmuo“ gaminant kūrybinę produkciją. Remiantis pusiau struktūruotais interviu su 16 lengvo turinio pramogines laidas transliuojančios Pietų Korėjos televizijos prodiuseriais ir režisieriais, buvo nustatyta, kad vidinė kūrybinio darbo motyvacija – tai troškimas nuolat išlaikyti tokios veiklos teikiamą pasitenkinimą. Pasitenkinimas buvo suklasifikuotas į du tipus: pasitenkinimas, grindžiamas darbo lūkesčiais, ir pasitenkinimas, paremtas individualių kūrybos ambicijų realizavimu. Be to, dėl vidinės motyvacijos esama tendencijos gerokai pozityviau vertinti nepalankias darbo sąlygas, susiklosčiusias vyraujant rinkos principams (žiūrovų reitingai), ekonominiam stabilumui bei profesinio ir asmeninio gyvenimo pusiausvyrai. Apskritai šie rezultatai rodo, kad kūrybinių darbuotojų tendencijas ištverti įvairias netinkamas darbo sąlygas grindžia stipri vidinė motyvacija nuolat išlaikyti pasitenkinimą, kurį jiems teikia karjera.


Reikšminiai žodžiai: kūrybinis darbas, kūrybinė produkcija, pasitenkinimas, vidinė motyvacija, procesas, prodiuseris ir režisierius.

Keyword : creative labour, creative production, enjoyment, intrinsic motivation, process, producer-director

How to Cite
An, C. (2019). The content and role of intrinsic motivation in creative work: the importance of seeking “enjoyment”. Creativity Studies, 12(2), 280-290. https://doi.org/10.3846/cs.2019.6451
Published in Issue
Sep 30, 2019
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This work is licensed under a Creative Commons Attribution 4.0 International License.

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