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Design management as crucial creative essence for business success in small and medium-sized enterprises

    Jan Kramoliš Affiliation
    ; Eva Šviráková Affiliation
    ; David Král Affiliation

Abstract

The main purpose of this paper is to work with a proposal that small and medium-sized enterprises are aware of the importance of design and also attribute an important role to it in the competition in the future. Is design really a company’s potential and will it be of greater importance to companies? The approach is based on theoretical sources and completed studies dealing with design management and its relation to prosperity. Two hypotheses, that verify the thesis, are statistically tested on the significance level 0.05. Practical implications confirm the thesis and undisputedly support the issue of the importance of design for business success in small and medium-sized enterprises. Both in the area of increasing the competitive potential and the increasing importance in the future. Therefore, future commercial impact is proven by statistical tests. The originality of the article lies primarily in the data freshness in connection with the current economic situation. There is a prediction that the Czech gross domestic product is at its peak and significant growth is not expected. It means that this is the last opportunity for companies to prepare for hyper-competition. One of the power that companies have at their disposal to assure a place in the market is design management.


Santrauka


Pagrindinis šio straipsnio tikslas – įrodyti, kad mažosiose ir vidutinėse įmonėse yra suprantama dizaino reikšmė, taip pat jam priskiriamas svarbus vaidmuo konkurencijos atžvilgiu ateityje. Ar iš tikrųjų dizainas sudaro bendrovės potencialą ir ar augs jo reikšmė bendrovėse? Traktuotė grindžiama teoriniais šaltiniais ir atliktais tyrimais, susijusiais su dizaino vadyba bei jo ir gerovės santykiu. Tezę patvirtinančios dvi hipotezės yra patikrintos statistiškai reikšmingumo lygiu – 0,05. Praktinės išvados patvirtina tezę ir neginčijamai palaiko teiginį, kad dizainas yra reikšmingas mažosiose ir vidutinio dydžio įmonėse tiek didėjančio konkurencinio potencialo srityje, tiek augančios reikšmės ateityje atžvilgiu. Tad ateities komercinis poveikis yra įrodytas statistiniais testais. Straipsnio originalumo pagrindą sudaro visų pirma nauji duomenys, susiję su dabartine ekonomine situacija. Prognozuojama, kad Čekijos bendrasis vidaus produktas pasiekė maksimumą, ir reikšmingo augimo nesitikima. Tai reiškia, kad tai yra paskutinė galimybė bendrovėms pasirengti hiperkonkurencijai. Viena iš galių, kurią savo žinioje turi bendrovės, kad užsitikrintų vietą rinkoje, yra tai dizaino vadyba.


Reikšminiai žodžiai: sėkmingas verslas, kūrybiškumas, dizainas ir bendrovės gerovė, dizaino vadyba, inovacijos.

Keyword : business success, creativity, design and company’s prosperity, design management, innovation

How to Cite
Kramoliš, J., Šviráková, E., & Král, D. (2020). Design management as crucial creative essence for business success in small and medium-sized enterprises. Creativity Studies, 13(1), 87-98. https://doi.org/10.3846/cs.2020.9904
Published in Issue
Jan 13, 2020
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This work is licensed under a Creative Commons Attribution 4.0 International License.

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