Pension service institution selection by a personalized quantifier-based MACONT method
With the emergence of a variety of pension service institutions, how to choose a suitable institution has become a strategic decision-making problem faced by pension service demanders. To solve this problem, this study identifies key evaluation criteria of pension service institutions through the analysis of the relevant literature. Then, this study proposes a mixed aggregation by comprehensive normalization technique (MACONT) with a personalized quantifier to select pension service institutions, where the personalized qualifier with cubic spline interpolation is used to derive the position weights of criteria, and the MACONT is improved to determine the ranking of alternatives. A case study about the selection of pension service institutions is provided to verify the feasibility of the proposed model. It is found that the proposed method is effective in dealing with heterogeneous evaluation information, and the personalized quantifiers can be combined with MACONT methods to obtain an optimal solution associated with the attitude of pension service demanders. The identified key evaluation criteria are not only significant for pension service demanders, but also conducive to the further improvement of property management related to pension services.
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