The evaluative image of the city through the lens of social media: case study of Melbourne CBD

    Bahareh Motamed Affiliation
    ; Leila Mahmoudi Farahani Affiliation


The ubiquitous of smartphones and access to social media provide a new way of interacting with urban environments. The archived and shared images on social media not only indicate users’ interest but also they embody what users want to remember from a city. To investigate the evaluative image of a city through published images, Melbourne CBD has been selected as a case study. An in-depth survey of 460 geotagged photos from CBD in Flickr, 500px and Instagram (during 2014), provides an opportunity for city planners and urban designers to transform the image of a city to be more likeable, meaningful.

Keyword : city image, evaluative image, social media, Melbourne, CBD

How to Cite
Motamed, B., & Mahmoudi Farahani, L. (2018). The evaluative image of the city through the lens of social media: case study of Melbourne CBD. Journal of Architecture and Urbanism, 42(1), 24-33.
Published in Issue
May 16, 2018
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This work is licensed under a Creative Commons Attribution 4.0 International License.


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