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Bidirectional approach for university management: improved relationship with students and educational costs management

    Nicoleta Valentina Florea Affiliation
    ; Liliana Paschia Affiliation
    ; Dan Marius Coman   Affiliation
    ; Constantin Aurelian Ionescu   Affiliation
    ; Mihaela Denisa Coman   Affiliation
    ; Corina Maria Ene Affiliation
    ; Nicoleta Luminita Gudanescu Nicolau Affiliation

Abstract

The research, through a bidirectional approach, aims to develop the university management of the degree programs in order to attract and maintain the potential students, as well as to estimate and manage the costs of the educational services offered during their life cycle. The authors bring into the centre of the study the importance of the simulation process in predicting a possible future and reduce the probable risks and costs from time. The results confirm that the simulation methods used help the universities to determine the future risks and to predict when and what relationship marketing programs to use in order to attract, maintain and grow the number of valuable students and also to ensure cost-effective management of university programs.

Keyword : university management, Monte Carlo simulation, Markov chains, Gauss distribution, stochastic simulation, life-cycle cost method (LCC)

How to Cite
Florea, N. V., Paschia, L., Coman, D. M., Ionescu, C. A., Coman, M. D., Ene, C. M., & Gudanescu Nicolau, N. L. (2021). Bidirectional approach for university management: improved relationship with students and educational costs management. Journal of Business Economics and Management, 22(5), 1209-1230. https://doi.org/10.3846/jbem.2021.14687
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Aug 30, 2021
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This work is licensed under a Creative Commons Attribution 4.0 International License.

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