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Towards a dynamic analysis of multiple-store shopping: evidence from Spanish panel data

    Noemí Martínez-Caraballo Affiliation
    ; Manuel Salvador Affiliation
    ; Carmen Berné Affiliation
    ; Pilar Gargallo Affiliation

Abstract

This paper aims to determine why consumer purchasing of fast moving consumer goods varies over time in Spain. More specifically, our objective is to explain multiple-store shopping in the households belonging to the Spanish Nielsen Homescan consumer panel that provides information about household shopping decisions between April 2003 and April 2004. In order to achieve this purpose, a Bayesian Dynamic Tobit model is used. The results allow us to confirm the influence of several demographical and geographical variables on household multiple-store shopping during the sample period.

Keyword : Bayesian inference, fast moving consumer goods (FMCG), MCMC, multiple-store shopping, purchasing patterns, store choice, Tobit model

How to Cite
Martínez-Caraballo, N., Salvador, M., Berné, C., & Gargallo, P. (2013). Towards a dynamic analysis of multiple-store shopping: evidence from Spanish panel data. Journal of Business Economics and Management, 14(1), 182-199. https://doi.org/10.3846/16111699.2012.707151
Published in Issue
Feb 22, 2013
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This work is licensed under a Creative Commons Attribution 4.0 International License.