1.
Omar NA, Alam SS, Aziz NA, Nazri MA. Retail loyalty programs in Malaysia: the relationship of equity, value, satisfaction, trust, and loyalty among cardholders. JBEM [Internet]. 2011Jun.9 [cited 2024Apr.26];12(2):332-5. Available from: https://journals.vilniustech.lt/index.php/JBEM/article/view/5023