Vol 18 No 1 (2017)

Published: 2017-02-05

Articles

Fuzzy extension of the CODAS method for multi-criteria market segment evaluation

Mehdi Keshavarz Ghorabaee, Maghsoud Amiri, Edmundas Kazimieras Zavadskas, Reyhaneh Hooshmand, Jurgita Antuchevičienė
Abstract 58 | PDF Downloads 60 | DOI https://doi.org/10.3846/16111699.2016.1278559

Page 1-19

Page 20-34

Influence of sensory stimuli on brand experience, brand equity and purchase intention

António C. Moreira, Nuno Fortes, Ramiro Santiago
Abstract 77 | PDF Downloads 184 | DOI https://doi.org/10.3846/16111699.2016.1252793

Page 68-83

Page 84-99

Cultural antecedents to the normative, affective, and cognitive effects of domestic versus foreign purchase behavior

Suzanne L. Conner, James Reardon, Chip Miller, Laura Salciuviene, Vilte Auruskeviciene
Abstract 35 | PDF Downloads 28 | DOI https://doi.org/10.3846/16111699.2016.1220975

Page 100-115

Effect of export promotion programs on export performance: evidence from manufacturing SMEs

Xiaoting Wang, Aihua Chen, Huafeng Wang, Shengxiao Li
Abstract 48 | PDF Downloads 97 | DOI https://doi.org/10.3846/16111699.2016.1278031

Page 131-145

Corrigenda

Errata

Erratum

Sonia Baños-Caballero, Peddro J. García-Teruel, Pedro Martínez-Solano
Abstract 16 | PDF Downloads 19 | DOI https://doi.org/10.3846/16111699.2017.1278645

Page 181