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Knowledge and its creation – the case of introducing product to the market

    Jakub Soviar Affiliation
    ; Anna Závodská Affiliation

Abstract

This paper deals with a marketing strategy of product Pregnium® of Walmark Company from the view of knowledge creation and knowledge sharing for successful introducing of product to the market. Product is a nutritional supplement which is intended for pregnant women. This paper is divided into the following main chapters: First chapter deals with knowledge management of main relevant definitions and resources. Second chapter deals with characteristics of market and product. Third chapter shows a research method and main results. Fourth chapter, the discussion, shows the main points of created marketing strategy. The last chapter is intended as a conclusion in terms of knowledge use by creating the given marketing strategy.

Keyword : knowledge management, marketing strategy, nutritional supplements market, Walmark corp, Pregnium®

How to Cite
Soviar, J., & Závodská, A. (2011). Knowledge and its creation – the case of introducing product to the market. Business: Theory and Practice, 12(4), 362-368. Retrieved from https://journals.vgtu.lt/index.php/BTP/article/view/8687
Published in Issue
Nov 30, 2011
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