Vol 19 No 3 (2018)

Published: 2018-11-13

Articles

CSR activities and consumer loyalty: the effect of the type of publicizing medium

Pere Mercadé-Melé, Sebastian Molinillo, Antonio Fernández-Morales, Lucia Porcu
Abstract 24 | PDF Downloads 24 | DOI https://doi.org/10.3846/jbem.2018.5203

Page 431-455

Unemployment and sectoral competitiveness in Southern European Union countries. Facts and policy implications

Gina Cristina Dimian, Mirela Ionela Aceleanu, Bogdan Vasile Ileanu, Andreea Claudia Șerban
Abstract 4 | PDF Downloads 5 | DOI https://doi.org/10.3846/jbem.2018.6581

Page 474-499

Marketing communication model for social networks

Martin Klepek, Halina Starzyczná
Abstract 7 | PDF Downloads 7 | DOI https://doi.org/10.3846/jbem.2018.6582

Page 500-520

Page 544-565